A Rollie Grocery Basket, Very Smart

Today I visited the world’s third largest Whole Foods store located in the Lincoln Park neighborhood of Chicago.  While I was impressed by the size and the number of eateries (there’s even a small bar inside), something else struck at me…the rollie grocery basket.  It’s a product after a night of intense love making between a shopping basket and a shopping cart.  While I’m sure it’s not new, it’s new to me and I wondered why other stores haven’t adopted it.  It holds twice the amount of a regular grocery basket, and most importantly, doesn’t take up much room in the aisles.  A perfect product to bridge the gap between the basket and cart.

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